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After Milan and Florence, the new Beams+ select corner has arrived at the well known WP Store in Bologna, Via Clavature. In keeping with the mood of the store, the corner is set inside a tent and hosts the 2009-2010 autumn-winter collection, based on the themes of New York City and its icons and reference points of the 1980s.
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The inauguration of the corner took place with a cocktail party on 16 September, partying on champagne and sushi, chosen to confirm the perfect marriage of European and Japanese cultures, made possible in Italy by WP.
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The lively, enticing atmosphere attracted many customers, fashion addicts and pundits, curious to see what was going on in Via Clavature, and to be the first to admire the very latest Beams+ must haves. The brand stands out for its meticulous research in terms of design, finishings and constructions, and is admired for the high quality of materials and fabrics, influenced by strong hints of American vintage.
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Participating at the corner event were several well known figures of Italian entertainment: Biagio Antonacci, Beppe Grillo, Ciccio Graziani, Stefano Nosei, Alessandro Haber, Linda Santaguida, and others.