The brand NANAMICA emphasizes “utility” and “sport” for inspiration reflected in their work: bringing together experts in casual and sports wear as well as import items, seeking to provide products that make everyday lives happy, comfortable, and stylish.

NANAMICA has brought their innovative technologies to three distinct WOOLRICH John Rich and Bros pieces, adding a fun touch of modernity without losing the traditional charm each piece embodies. The items unveiled in this collaboration will be offered under the label WOOLRICH & NANAMICA.

Thanks to this collaboration the Active Parka and Mountain Parka, two of the most popular items of WOOLRICH since its foundation in 1830, have been given an update with advanced Japanese materials and fashionable contemporary shapes. Using lightweight 60740 fabric and photoelectric down, the Active Parka, the original half-length coat has been modified into a contoured short jacket.

The American classic Mountain Parka has been reshaped into a new coat-length with a slimmer, more tailored fit, using indigo and black cotton Gore-tex fabric. The check design that is iconic of WOOLRICH is used on the inside lining.